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Research reports
ESOMAR/GRBN global guideline on online research (German)
This ESOMAR/GRBN Online Research Guideline is designed to help researchers address legal, ethical and practical considerations in using new technologies when conducting research online and is an update of guidance issued in 2011. To ensure that it is...
Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., GRBN B.V.
June 15, 2015
Videos
Ireland and same-sex marriage
Eliciting reliable and credible data from marginalised populations without compromising their safety is a dream of LGBT advocacy throughout the world. New survey technologies offer such a potential. Working in collaboration with ILGA (International...
Catalogue: Congress 2015: Revelations
Authors: Aengus Carroll, Eric Meerkamper
June 15, 2015
Videos
Southeast Asia: See tomorrow, today
For the first time, companies are embarking on new and disruptive activities in a quest to launch breakthrough innovations faster with more impact. At the same time, after reviewing more than 2,500 consumer product launches in the top 20 categories...
Catalogue: Asia Pacific 2015: Asia Means Business
Author: Tobias Puehse
Company: Nielsen
June 15, 2015
Research papers
Three sides to every story
Wearable cameras and now smart-glasses give market researchers more access into consumersâ lives, in a more cost-effective and unobtrusive way. The question for qualitative research is how can we help create understanding around the visual,...
Catalogue: Global Qualitative 2014: Research Renaissance
Author: Dianne Gardiner
November 18, 2014
Research papers
French government: Nudge me tender
Ethnography lies at the heart of re-inventing and promoting customer-centric services. A keystone of behavioural economics, it inspires policy makers to re-design their actions for more efficient results with easy and cheap nudges. This paper...
Catalogue: Congress 2014: What Inspires?
Authors: Richard Bordenave, Eric Singler, Etienne Bressoud, Françoise Waintrop
Company: BVA Group
September 10, 2014
Research papers
Tracking the footprint of the digital consumer
The explosion of new technology not only created new paradigm in the way we communicate, but has also altered our lifestyles and opened up a lot of new possibilities to those of us who would have never dreamed of traveling to places or buying things...
Catalogue: Congress 2014: What Inspires?
Authors: Maria Domoslawska, Heather Dougherty, Mark Canada
September 10, 2014
Magazines
Revue Française du Marketing (Septembre 2014)
Quatre articles composent ce numéro de rentrée de la Revue Française duMarketing. Nous l'avons volontairement souhaité inscrit dans la «modernité» en retenant pour ce numéro un article sur les neurosciences et trois articles...
Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
September 1, 2014
Research papers
What do wearable devices bring to market research?
Are wearable devices like Google Glass viable alternatives to mobile handsets for market research? Our emphasis is on image capture for diary and journal studies where handsets deliver a point-of-experience advantage over other methodologies, but...
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Alex Johnson
Company: KANTAR TNS Malaysia
June 17, 2014
Videos
